Why We Craft Timeless Watches
Amancio Bouza, Founder
Our Story
Crafting Timeless Watches for Fathers Who Prioritize What Truly Matters
As a father, I know the real luxury in life isn’t a flashy watch—it’s the time spent creating unforgettable moments with our kids and building a future for them. But I’ve always been drawn to the art of mechanical watches—the craftsmanship, the engineering, the style. I couldn’t justify spending thousands on a luxury watch when I’d rather invest in my children’s dreams.
So, I took a different path. I dove deep into the world of watchmaking, learned the craft, and started building my own. That passion grew into Amaux Bozé—a Swiss micro-brand dedicated to fathers like me. Men who appreciate quality and timeless design but refuse to compromise on what truly matters: family.
Our watches are crafted to complement your style, built to last, and priced so you can afford both the watch you love and the life you want to give your kids. Because looking great and being a great dad shouldn’t be a choice—it’s a balance we proudly celebrate.
Welcome to Amaux Bozé: Timeless style for fathers who value what truly matters.
Our Purpose
At Amaux Bozé, we believe that being a great dad and looking great shouldn't be a choice. Time is our most precious asset, and we value creating unforgettable experiences and opportunities for our children over chasing luxury. Our mission is to empower fathers with timeless style while staying true to what truly matters: family.
Our Approach
We combine Swiss craftsmanship with an obsession for quality and design to create watches that complement your style effortlessly. By focusing on mechanical engineering, timeless aesthetics, and affordability, we ensure you can own a sophisticated watch without compromising on your priorities. Every watch is thoughtfully designed to reflect elegance and reliability, built to last through life's moments.
Our Offering
We are a Swiss micro watch brand offering high-quality, mechanical watches for fathers who seek style, craftsmanship, and value. Our watches are versatile, timeless, and priced to make luxury accessible, helping you feel confident and well-prepared for every occasion—without sacrificing what matters most.
Our Logo, Our Symbol. A Tribute to Fatherhood.
Lead Like a Wolf
At Amaux Bozé, the wolf is more than just a symbol—it’s a reflection of who we design for.
Wolves, especially wolf fathers, are known for something powerful: they lead with strength, protect their pack, and raise their young with quiet, unwavering loyalty.
We see that same spirit in the men who wear our watches. Fathers who show up every day—not for recognition, but because they care. Men who balance responsibility with style, who lead their families and build legacies without losing themselves along the way.
The wolf reminds us that real strength is gentle. That style can be bold without being loud. And that the most important time is the time we give to the ones we love.
That’s why we proudly feature wolves. It’s our tribute to fathers who lead with heart.
Time is the most precious gift you can give to someone because it's the one thing you can never get back.
Anonymous
We care about our values
Partnerships
Discover our partnerships with people and organisations who share our values.
Petite Suisse Kinderhilfe has been dedicated to supporting children, youth, and families in Switzerland since 2007. Through initiatives like the "Angel Christmas Packages," they ensure that every c...
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