Skip to content

The Amaux Bozé Story

Timeless Innovation

Amancio's journey to founding Amaux Bozé is a tale of passion, curiosity, and transformation. Born in Schaffhausen, Switzerland, the home of the renowned watch company IWC, Amancio was surrounded by the legacy of precision craftsmanship from an early age. This environment sparked his lifelong fascination with the intricate interplay of art, design, and technology.

As a child, Amancio's interests were diverse and interconnected. He was drawn to the elegance of geometry, the creativity of art, and the satisfaction of building things with his own hands. Simultaneously, he developed a keen interest in computer science, recognizing the power of technology to shape the world around him.

Driven by his technological interests, Amancio pursued a degree in computer science. His entrepreneurial spirit quickly emerged, leading him to found several startups that blended his technical expertise with his eye for design. These ventures, while not all successful, provided invaluable learning experiences that would shape his future endeavors.

Amancio's career path then led him into IT consulting, where he worked across various industries. This exposure broadened his perspective, allowing him to see how technology intersected with different business needs and cultures. It was during this time that he began to appreciate the nuances of professional environments and the importance of personal presentation.

Eventually, Amancio's combination of technical knowledge, business acumen, and creative thinking led him to a successful career as a product manager in a global insurance company. In this role, he truly began to understand the significance of dress code in the corporate world. He realized that the right accessories could make a powerful statement about one's professionalism and attention to detail.

This realization sparked a new journey for Amancio. He set out to find the perfect watch that would embody his appreciation for craftsmanship, his love of design, and his professional status. However, his search left him unsatisfied. He found that many luxury watches, while beautiful, lacked the unique character he sought. Others, while innovative, didn't quite meet the standards of elegance required in his professional life.

Drawing upon his background in computer science, his eye for design, and his understanding of the corporate world, Amancio saw an opportunity. He envisioned a watch brand that would bridge the gap between traditional luxury timepieces and modern, tech-savvy professionals. A brand that would honor the craftsmanship of his hometown while embracing contemporary aesthetics and functionality.

This vision led to the birth of Amaux Bozé. With this brand, Amancio aimed to create watches that would resonate with individuals like himself - professionals who appreciated fine craftsmanship and elegant design, but also valued innovation and uniqueness. Each Amaux Bozé watch would be a testament to Amancio's journey, combining the precision of his computer science background, the creativity of his artistic interests, and the sophistication demanded by the corporate world.

Today, Amaux Bozé stands as a reflection of Amancio's multifaceted journey - from a curious child in Schaffhausen to a successful product manager and innovative entrepreneur. Through his brand, he continues to pursue his passion for blending art, technology, and professionalism, creating timepieces that tell more than just time - they tell a story of ambition, creativity, and the pursuit of excellence.